Speak Norsk – Norwegian Language Books

Speak Norsk - Norwegian Language Books

Graphic Design

Background:

Speak Norsk is an ambitious team that started with one goal in mind – to make expats fluent in Norwegian!

Alis, the founder of Uxtremely, has been the primary designer for the school since its inception, overseeing all design-related tasks. This project involved collaboration with the teachers responsible for creating the materials, as well as Huzan Raad, the school’s founder.

About the project:

Learning a language later in life can be a real challenge, especially if you just moved to a new country, and you are already overwhelmed by the new culture and your new job. All the other language schools in Norway have a traditional way of teaching, and they use the same books, which contain old, boring topics.

Goals and Objectives:

Develop a modern and visually cohesive design for twelve Norwegian language manuals.
Improve the learning experience by creating a logical and intuitive layout.
Enhance engagement and motivation through interactive and immersive elements.
Reflect Speak Norsk’s brand identity and values through the design.
Be inclusive

Process:

Research and Discovery:
- Conducted interviews and workshops with Speak Norsk’s team to understand their vision, brand identity, and target audience.
- Explored the existing language manuals to identify pain points and areas for improvement.
- Conducted competitor analysis to gain insights into best practices and emerging trends in language learning materials.
Experience Design:
- Created a logical and friendly structure for the manuals, organizing content based on difficulty levels and language skills.
- Implemented clear typography and visual hierarchy to enhance readability and ease of navigation.
- Conducted user testing sessions to gather feedback and refine the design based on user preferences and needs.
Visual Design and Branding:
- Developed a visually cohesive design system aligned with Speak Norsk’s brand identity, utilizing a contemporary colour palette and modern typography.
- Utilized engaging illustrations and photographs to make the content more relatable and culturally relevant to students.
- Created a style guide for the consistent application of design elements throughout all twelve manuals.

Results and Impact:

The collaboration between Uxtremely and Speak Norsk resulted in the successful design of the language manuals. The project achieved the following outcomes:

1. Great Learning Experience: The manuals improved students’ learning experience through clear navigation, interactive elements, and visually engaging content.
2. Brand Identity: The design reflected Speak Norsk’s brand values, enhancing its credibility and positioning it as a modern language school.
3. Positive Feedback: testing sessions and feedback from students

Quote from a student:

´It doesn´t feel like a school book, it looks like a magazine that you really want to look at´.