Redefining Brand Identity for Osman Advisory Services

Through the lens of sustainability, we approached the rebranding project for OAS with a holistic perspective, recognizing the interconnectedness of social, environmental, and economic factors. Our aim was not only to enhance OAS’s visual identity but also to elevate its positioning as a catalyst for positive change in its industry and beyond.

Branding · Sustainability ·  3 minute read

Our collaboration with OAS aligns seamlessly with our overarching goal of contributing to the United Nations’ 17 Sustainable Development Goals (SDGs). By leveraging our expertise in design and branding, we endeavor to support organizations like OAS in amplifying their impact and advancing sustainable development objectives.

1.Client Background:

Osman Advisory Services (OAS) is a sole proprietorship based in Norway, specializing in a wide array of services including programme development, quality assurance, policy analysis, research, capacity building, strategic planning, fundraising, and programme management.

2.The Challenge:

OAS approached Uxtremely with the goal of rebranding their identity. The main challenges were to effectively communicate the complexity of their services, showcase their powerful yet compassionate approach, and establish a competitive edge within the industry.

3. Solution:

Uxtremely embarked on a comprehensive branding project to capture the essence of OAS’s diverse capabilities and client-centric philosophy. The focal point of the rebranding effort was the creation of a distinctive logo that would encapsulate OAS’s multifaceted expertise and approachable demeanor.

Logo Design

The new logo designed by Uxtremely embodies the versatility and adaptability of OAS’s services. It comprises three distinct shapes, each symbolizing a core area of expertise: social behavior, fundraising, and strategy.

The circle, representing the softer and more welcoming aspect of OAS’s business, was strategically chosen based on the psychological associations of shapes in branding. Concurrently, the rectangle conveys a sense of reliability and security, with rounded corners to maintain a gentle aesthetic harmony with the circle. The central shape highlights the uniqueness of the OAS brand, while collectively, the shapes subtly evoke the symbols commonly utilized in research, reinforcing OAS’s commitment to rigorous analysis and innovation.



The redefined branding identity crafted by Uxtremely effectively communicates the breadth and depth of OAS’s services while projecting an image of approachability and reliability. The new branding not only distinguishes OAS from competitors but also resonates with its target audience, fostering trust and engagement.

Through collaborative efforts and meticulous attention to detail, Uxtremely successfully empowered Osman Advisory Services to gain confidence as a respected presence in its field, poised for continued growth and impact in the industry.